Marketing Assignment Example | Topics and Well Written Essays - 1750 words

Marketing - Assignment Example Brands aimed at the high tier market moved on to defensive mechanisms like slashing prices, holding discreet sales or moving into completely new product lines even as they battled massive debts and decreasing popularity. While fashion brands like Ralph Lauren, Donna Karan, Calvin Klein, Dolce & Gabbana and Armani were the pioneers in introducing secondary mid-priced brands for a secondary target market, others brands soon followed suit. However the diversification strategy was a double edged sword, with the perception of people being either that the brands were diluting their essence and the ‘luxury status’ that they stood for or that there are simply too many, too outrageously priced luxury brands in a market where they shouldn’t be. Cheap chic and e-shopping have become the reigning trends in the industry and as the local customer becomes more price savvy and inclined towards individual fashion choices, luxury brands have become something of a frivolous fantasy for the masses. But humans naturally gravitate towards things which sparkle and which may provide them with a kind of prestige and glamour; they just don’t want it to be a diluted version of old luxury or completely out of there budget. We are launching a new clothing label for the people who want the good things in life, want them to be available with convenience yet delivering a unique and customized experience with the purchase. BlackSilk © clothing label will carry items like cocktail dresses, semi-casual evening wear, formal wear for the work environment. The core strength of the brand will be good looking, good quality products with the option of customization and ease of availability through a completely integrated online store. The cost structure will be flexible, with a certain sum set for the template clothing and extra cost for any other additions the customer might want to make. The emphasis will be to merge the look, style and grace of the ‘roaring twenti es’ with the wearablity and sensible use as required by the fast paced modern life of the 21st century. The Core Value for customers will be the affordable luxury while the Actual Products will be BlackSilk © clothes, which will have a high quality and a focus on the aesthetics along with the option of customization such as our very crucial offering of Tres grande option for customers who are sizes 14 and above. This is keeping in line with the recent trends in the American health and lifestyle which show a shift towards higher weight and body mass in the general population. We would want to offer the same style and convenience to a size 2 or size 16 customer and make them feel comfortable with the choices we have on offer. The Augmented product offering would include getting customer feedback and giving them the option of changing their customization options within 30 days of purchase (exclusive of delivery time) or having the same kind of options replicated on a different template dress for a discounted price. The market segmentation for the clothing line will be done on the basis of demographics and psychographics with a niche marketing strategy initially which would be converted to a differentiated strategy once we have reached a core group of customers and the level of recourses are feasible for that. Primary Target market: Age: 21-45 Income: Varying;

Research Method for Computing & Technology Essay Example for Free

Research Method for Computing Technology Essay 2.0 Introduction Nowadays, people prefer to look information online instead of looking at catalogue or books. For example, woman would prefer to look for sales event online instead of looking at the catalogue that delivers to the house. Not all of the household will get the mails for promotion of the month because some postman will throw the mails away as these cases had already happened according to The Star news on Sunday, 21st of July 2013. This website is proposed for user to shop and enjoy shopping easily. The main purpose of this website is to provide the information of the malls in Malaysia. The information includes sales event, performance organize by third party or particular mall, the mall map etc. There are few similar websites like www.midvalley.com.my , www.onestopmalaysia.com and www.offerstation.com. These websites only show either their own particular mall information only or sales promotion only. This website is a combine and improve version of these existing websites as there are many improvements are needed for it. Besides, it will include social function like allowing user to post comment or sharing status by using Facebook account at the sales event area so that others can read and up to date anytime instead of go to the location personally to check out the event as not people now spend most of the time working and rest at home after that. Other than that, user can check out the mall map as well so they could able to know whether the store they looking for exist in the mall. The details of the store include the location of the store in the mall, store’s telephone number and brief explanation of the store. The picture of the store entrance and the shop sign will be provided too. In conclusion, this website will act as a shopping and event guide that allow shoppers to shop smart and save on time. 3.0 Project Background I got this idea to create the website while I am looking for promotion online. There are many similar websites but the information are not complete. One of the example is user cannot post comment for the particular event which I always wanted to know what is going on the event or how is the  atmosphere there. I always hope that there is a photo sharing function under the event post. This proposed system is created for user to shop easily and hunt for sales event easily. Many people do not know when the sales will be but once they browse this website, they could easily get the information they want. As well as they have some inquiry about products or others, they may just give them a call by searching the phone number from the website. This proposed website basically act as a shopping guide for user by showing all the related information. There are some difficulties while deciding the structure of the proposed website. My idea was providing information but I was told that my course is Web Media Technology. Hence, I should include multimedia or social network. Then, I have change my idea from only information to posting up event poster, flash banner etc. User can as well as connect with Facebook and post comment at certain area. 4.0 Problem Statement The common problems that faced by shoppers are where is the location, what is the operating hours, how is the atmosphere there, what promotion is going on etc. They will spend some time to search for the information and reconsider whether it is worth to go. 4.1 Problem Description This proposed website will include information that is needed by shoppers. For instance, shopper might take some time to walk around the mall when they are not familiar with it. With this website, it could become a guide for them so they do not need to waste time walking around the mall and might end up with nothing. Besides, the information like telephone number is useful too. Shoppers do not need to worry when they face any problems about the stuffs they bought. They can just call to the store for inquiry just by only browsing this website. 5.0 Project Aim To provide users every useful information in malls. 6.0 Objective To allow users to look for the information in each mall within Malaysia. To help users to save time on shopping and shop smartly. To give more information on the events which will hold in the mall. To share the tips about the event which is going on. To provide the floor plan to user and assist them to shop. 7.0 Research Question 1. How social networks are useful for website? 2. What kind of information will be show in website? 3. What are the guidelines to help shoppers to shop easily? 4. Can the store’s telephone number be found on other websites? 5. Which methodology is suitable for this proposed project? 6. How long will it takes to develop this website? 7. Which software tools are needed to develop this website? 8. What are the functions of the software? 8.0 Project Development Plan 8.1 Domain Design The major information of my project is about shopping malls in Malaysia while the minor area is allowing social network user to post comment for the event, which will be showed if there is. My targeted domains for this project are local residents, travellers and shopaholics. One of the similar website is One Stop Malaysia. This website contains most of the information of Malaysia which are like foods, education, travel guide etc. For instance, their travel guide blog post allows visitor to post comment. The comment area is embedded with Blogspot while for my project, I will allow Facebook user to connect for posting comment so that they do not need to create account or fill in their particular details just to post a comment. To sum up this, my project contains most of the shopping information such  as malls location, sales event, performance event and so on. Visitors can post comment for the sales event. Therefore, the others can take the comment as reference. Comment like â€Å"left only big sizes† might help those who are petites, so they do not need to waste time and petrol to head over the sales event location after their working hours. This feature is specially made for visitor to share their experience or status about their shopping trip. Visitors can also share the useful tips at the comment area. Other than that, visitors also can have other information from the website such as the malls information. For example, visitor can look for the particular store location from the website. It will show the exact floor and the store telephone number as these information cannot be easily search. 8.2 Technical Design Now days, there are a lot of software development methodology such as SDLC (system development life cycle), Rapid Application Development (RAD), Agile Methodology and others. I will choose Prototyping Methodology for this project as Prototyping has more benefits for a web-based system as it is more suitable for system develop by website. Prototyping methodology is usually used for system that tends to be modified during the development of the system. By using this type of methodology, the development of it will definitely get a higher user satisfaction results because the errors are fixed when it is found during the development process. This action can actually lower down the percentage risk of failure. This methodology required to collect feedbacks from user. This could exposes developers to potential future system enhancements because they know and gained the problems feedbacks as well as bad comment. Next, the tools that I will be using for development of this project are Adobe Dreamweaver, Adobe Flash and Adobe Photoshop. All this software functions are taught by my lecturers. Therefore, I am familiar with the functions and feature from the software. I will be coding and designing the layout of the project by using Adobe Dreamweaver. It is a website development tools which has most of the features. While Adobe Photoshop is an editing software for photos and pictures. I will be using it for Posters  editing. Last but not least, Adobe Flash is for creating the banners for advertisement or greetings. I will be using it to make my project more interesting. 9.0 Data Collection Plan 9.1 Primary Data Collection Focus group would be good for carrying out the primary data collection for user requirement of the website. This technique requires a group of people that met the requirement and fulfill the criteria which is related to shopping in order to carry out a good research. These participants are required to spend some time for a short survey. This is to find out what real consumers think and what they feel according to the questions asked. After that, participants will gather around the table and start discussing some topics and provide a range or views. Participants should express their own emotions and feelings honestly and openly as the answers are all private and kept confidential. Next, the questionnaire is also an ideal technique to perform quantitative and qualitative research. This is an inexpensive way as it does not cost too much and it saves a lot of time. The questionnaires can be distribute at shopping malls and collect from shoppers after they are done for it. By showing the appreciation, a small gift like discount vouchers could be given to the shoppers and it is also a way to attract shoppers to do the questionnaire. Focus Group Discussion 1. What function do you need in malls guide and promotion website? Explain why do you need that? 2. If this website is build, how often will you browse it? 3. What kind of information do you wish to see in this website? 4. Which is your ideal similar website now? Explain why? 9.2 Secondary Data Collection There are few sources for secondary data like books, journals, website, newspaper etc. People now do more reading on internet as most of the  information can search through there. Researcher can actually read or reference the work in website to get some inspiration there. Example websites are offerstation.com, midvalley.com.my and etc. 10.0 Personal Reflection Limitations and challenges are the problems that researcher will meet during the development. Researcher has not much knowledge on building a functional website. Thus, this will be affecting process. Researcher has to look and understand the coding from websites or other projects that are done by expertise, as the information could be helpful. Studying the code and understanding them has become a challenge for me in order to complete the proposed system because I have not done any website which is linked to social networks like Facebook and Twitter. This feature requires special coding to embed them to the website. I will have to reference the other websites that has similar function. Lastly, different browsers like Firefox, Safari, Google Chrome, Opera and others have their own technical issues and structures when browsing websites. This will take some time to test the proposed website in each browser and check the problems occur. As mentioned, there are many different browsers but Google Chrome is the most common browser in market. Thus, I have choose Google Chrome for the ideal choice to build this proposed website. 11.0 Conclusion In conclusion, this proposed website is proposed to help users on shopping. There are few similar website but they have not much information. I have jotted down all the useful information which gather from other websites and will apply them to this proposed system as an enhancement. 12.0 References 1. BEH, Y. H. 2013. Thousands of undelivered mail dumped in leafy Ukay Heights ravine. [online] 21st of July. Available at: http://www.thestar.com.my/News/Nation/2013/07/21/Postmans-service-goes-downhi

Ethnic Variation among Cancer Patients Essay -- Medical Research

Ethnicity is a term used to distinguish individuals and classify them into groups based on cultural and occasionally physical characteristics. Ethnic groups vary in the degree to which they exhibit common ethnic factors from those who share no or little cultural traditions to those who share a wider range of factors such as cultural traditions, place of origin, ancestry, language, and religion. To clarify the misunderstanding between ethnic groups and ethnic minorities, ethnic groups vary in their size from those of a small number which called minorities to those of a large number which called majorities(Stillwell & Ham, 2009). There is a substantial evidence that suggests the presence of disparities among different ethnic groups and different socio-economic levels(Hill et al., 2010a, 2010b; Jeffreys et al., 2005; King, 2000, 2001; Tobias & Cheung, 2003) . Maori, for instance, have a lower life expectancy rate than that of non-Maori, to be exact Maori have life expectancy low er by 9 years than non-Maori (Hefford et al., 2005; Tobias et al., 2009 ). Moreover, they show higher susceptibility rates to disease, particularly heart and respiratory diseases and diabetes, compared to non-Maori(Hefford et al., 2005; King, 2000, 2001; Tobias et al., 2009). Similarly, people of low socio-economic level - poor education, housing, and low income- have poor health status (King, 2000, 2001; Tobias & Cheung, 2003). In fact, although ethnic groups are closely related to socio-economic status, ethnic disparities exists in all different groups with different socio-economic level(Tobias & Cheung, 2003). In order to explore ethnic disparities in depth, studies that prove cancer inequalities among different ethnic groups will be provided. ... ...alth Metrics, 1(1). doi: 12773214 Stillwell, J. & Ham, M. (Ed.). (2009). Ethnicity and Integration: Understanding Population Trends and Processes- Volume 3. Dordrecht, Heidelberg, London & New York. Springer. Doi: 10.1007/978-90-481-9103-1 Tobias, M., Blakely, T., Matheson, D., Rasanathan, K. & Atkinson, J. (2009). Changing trends in indigenous inequalities in mortality: Lessons from New Zealand. International Journal of Epidemiology. 38, 1711-1722. doi: 10.1093/ije/dyp156 Hefford, M., Crampton, P. & Foley, J. (2005). Reducing health disparities through primary care reform: the New Zealand experiment. Health Policy. 72(1), 9-23. doi: 10.1016/j.healthpol.2004.06.005 Blakely, T., Tobias, M., Robson, B., Ajwani, S., Bonne, M. & Woodward, A. (2005). Widening ethnic mortality disparities in New Zealand 1981-99. 61(10), 2233-2251. doi:10.1016/j.socscimed.2005.02.011

I Need To Know Where I Came From To Know Where I Am Going Essay example

Growing up I learned the stories of my ancestors and how all of them were immigrants. I felt a need to learn their stories because I thought â€Å"I need to know where I came from to know where I am going†. I believe I stand on the shoulders of my ancestors and my accomplishments are not my own but resulted due to what they accomplished in their lives. I view my family history as building blocks with each generation improving, if only in millimeters. My ancestors came from Germany, Sweden and Bohemia. Three of my great-grandparents were immigrants. My parents both knew their grandparents and had a relationship I find it amazing to be so close to the immigrant generation yet so far away. I say far away because the language and customs are gone. We are completely â€Å"American† but in writing this paper I realized the values of the old countries remain alive and well within the current generation. The maternal side of my family contains Swedish and Bohemian ethnicities. My maternal grandmother was 100% ethnic Swedish. My great-grandparents arrived in America in between 1874 and 1888. The section on parenting issues for parents of color in Diller (2011) while my grandparents were not people of color they were immigrants which made them different. I wonder what experience my grandmother had growing up in a home with parents who were born in another country, spoke a different language and had different customs. I knew Grandma was raised by immigrant parents but I never thought how that would affect their parenting style and if the children were teased because their parents were different and how their parents helped the children deal with it. I now wish I had spoken to my grandmother about this and how it was to grow up in... ...ow my great-grandfather’s ethnic identity, his self-image of being German, was impacted (Diller, 2011). I can’t begin to understand how my great-grandfather must have felt during this time knowing the country he chose to become a part of and was a upright citizen in thought he was suspect in some way just because he was German. Knowing someone in my family was forced to assimilate, to give up his native language to take on English the language of the domnianat culture, made me angry and sad (Diller, 2011). I myself would personally love to be able to speak German along with the other native languages of my ancestors. I know the values I have written about provide mere snapshots of the cultural values of my ancestors but I believe they impact the way I live my life and view the world. So how does all of this affect my identity and place in American society?

Honour Is Shakespeare’s “Much Ado About Nothing”

When we look closely at the romance of Beatrice and Benedick, we see the problems that a rational lover has in putting aside his concept of honour in order to love a woman and Shakespeare cleverly contrasts this relationship with our idealistic lover Claudio, who is incapable of rejecting the restrictions that honour places on a man. In a parallel construction we see through the relationship that the boorish Claudio has with the docile Hero that for love to flourish it must reject chivalric notions of honour. The social hierarchy of Messina, is a very class conscious one and being witty is almost a full time occupation for many of its inhabitants. Playing practical jokes and tricks upon each other is a subtle way of maintaining the strict codes of conduct and among the most successful and benevolent of the deceptions practised are the parallel practical jokes played on Beatrice and Benedick in order to trick each of them into admitting their love for one another. In their first encounter, we see Beatrice and Benedick using their superior intellects to ridicule each other. Benedick warns her to ‘keep her ladyship’ and she lashes back with insults around his physicality suggesting that he is so ugly that ‘scratching his face could not make it worse’. Benedick uses his wit to shield himself from her barbs, hiding his true feelings and pretending to enjoy his bachelor existence when actually it is a mechanism for his safety. Benedick presents one face to the world in order to be accepted by the society that judges him and it is this society that acknowledges his wit, but underpinning Benedick’s wit is his distaste for the superficial values that Messinian society is built upon. His ironic attitude towards both himself and the world he is held captive by is apparent in his soliloquy, where he weighs up the discrepancy between how the world sees him and how he sees himself. The repartee between Beatrice and Benedick is sometimes blunt and crude, sometimes elaborate and self conscious. Puns, similes, metaphors, and paradoxes are all brought into play in their continual game of mutual insults and it is this aggressive verbal battle which pushes Beatrice and Benedick to the foreground of the play. Being in love is a game for fools and Benedick vows to never be ‘such a fool’. Benedick persuades himself that by staying away from Beatrice and denying himself any notions of marriage, he is a confirmed misogymist, that he is the stronger individual and has control over his life instead of living for another human being and risking becoming a hopelessly ‘in love’ lover. Benedick views women in society as somehow predatory, wanting to ‘capture’ a man and contain him in marriage, only to torture him with subsequent betrayal. However when faced with a woman such as Beatrice, who proclaims herself equally contemptuous of marria ge and for the same reasons, Benedick’s role begins to fall apart, which is where Benedick faces the biggest battle in his life, as he fights to hold on to his notions of male honour. But no matter how hard he tries he cannot frame for himself a separate language of love and as a result he and Beatrice construct a loving relationship which is as much of a sparring match as their enmity, once Benedick gives up his notions of male honour. In stark contrast to Benedick and Beatrice, Shakespeare’s ideal lovers, Claudio and Hero, ‘believe’ they are in love with each other, but we quickly see that when put to the test this love is superficial and lacks the true acknowledgement of each other’s individuality needed to sustain it. Their love for each other, although seemingly sincere, dissipates at the first obstacle and doubt sees one quick to accuse the other of adultery. For Beatrice and Benedick however, their jokes are the means whereby they can resist the kind of love-relationship exemplified by Hero and Claudio. In the end the ‘happy-ending’ which sees Hero married off to Claudio is one fraught with contradictions, for this conventional relationship, founded as it is on romantic love, which they exemplify, has been severely satirised by Shakespeare. By presenting the relationship between Beatrice and Benedick as real and not idealistic, we see the fragility of an idealised, romantic love such as the one Claudio has with Hero and its tendency to collapse into loathing and disgust becomes all too apparent. Appropriately the play ends not with Claudio and Hero whose strict adherence to an unbending code of honour temporarily fragments their relationship, but with Beatrice and Benedick who overcome both the male code of honour and society’s expectations to love and accept each other for their individual selves. There is a relationship built on mutual trust, respect and acceptance and proof that Love must be truthful to be sustained.

The Causes and Consequences of Economical Disturbances in Turkey (as of 2002)

The Causes and Consequences of Economical Disturbances in Turkey (as of 2002) The Causes and Consequences of Economical Disturbances in TurkeyThe lands of Turkey are located at a point where the three continents making up the old world. Asia, Africa and Europe are closest to each other, and straddle the point where Europe and Asia meet. Geographically, the country is located in the northern half of the hemisphere at a point that is about halfway between the equator and the North Pole. Turkey is roughly rectangular in shape and is 1,660 kilometers wide.Because of its geographical location the mainland of Anatolia has always found favor throughout history, and is the birthplace of many great civilizations. It has also been prominent as a centre of commerce because of its land connections to three continents and the sea surrounding it on three sides.Today, Turkey has a free market economy oriented to Western markets. The share of agriculture in the economy is decreasing as industry and services continue to expand rapidly.Turkish 10 Lira note.In Turkey, 43 percent of all employed persons work in agriculture. However today, agriculture only contributes 18 percent of the gross national product. The country has undertaken economic reforms over the past 15 years that have reduced the government's role in the economy and permitted the private sector to thrive. An export-led growth strategy and free-market principles catapulted Turkey into the ranks of the fastest-growing economies in the Organization for Economic Cooperation and Development (OECD) .Turkey's leadership, however, failed to complete the reform program that was initiated in the early 1980s. This has accelerated Turkey's economic problems in those days. Large public sector deficits and the high inflation still continue to hamper the economy. Turkey continues to examine ways to improve its investment climate through changes in its IPR Legislation and taxing policy. The Turkish privatization board continues to evaluate...

The Main Classifications of Criminal Offenses

The Main Classifications of Criminal Offenses In the United States, there are three primary classifications of criminal offenses - felonies, misdemeanors, and infractions. Each classification is distinguished from each other by the seriousness of the offense and the amount of punishment for which someone convicted of the crime can receive. What Is a Criminal Offense? Criminal offenses are further classified as property crimes or personal crimes. Elected officials on the federal, state, and local levels pass laws that establish which behavior constitutes a crime and what the punishment will be for someone who is found guilty of those crimes. What Is a Felony? Felonies are the most serious classification of crimes, punishable by incarceration of more than a year in prison and in some cases, life in prison without parole or capital punishment. Both property crimes and person crimes can be felonies. Murder, rape, and kidnapping are felony crimes. Armed robbery and grand theft can also be felonies. Not only can the person who committed the crime be charged with a felony, so can anyone who aided or abetted the felon before or during the crime and anyone who became accessories to the crime after it was committed, such as those who help the felon avoid capture. Most states have different classifications of felonies, with increasing penalties for the most serious crimes. Each class of felony crimes has minimum and maximum sentencing guidelines. Crimes that are classified as felonies include: Aggravated AssaultAnimal CrueltyArsonDrug DistributionElder AbuseFelony AssaultGrand TheftKidnappingManslaughterManufacturing of drugsMurderRapeTax EvasionTreason Most states also classify felonies by capital felony, followed by first through fourth degree, depending on the severity. Although each state varies when determining the degree of a felony, most states with capital felony define it as a crime, such as murder, that qualifies for the death penalty or life without parole. Common first-degree felonies include arson, rape, murder, treason, and kidnapping; Second-degree felonies can include arson, manslaughter, drug manufacturing or distribution, child pornography, and child molestation. Third and fourth-degree felonies can include pornography, involuntary manslaughter, burglary, larceny, driving under the influence, and assault and battery. Prison Sentences for Felonies Each state determines the prison sentence handed down for felony crimes based on guidelines determined by the degree of the crime. Class A is usually used to classify the most serious felonies, such as first-degree murder, rape, involuntary servitude of a minor, kidnapping in the first degree, or other crimes that are considered to be heinous. Some Class A felonies carry the toughest penalties, such as the death penalty. Each state has its own set of classifications of criminal laws. A Class B felony is a classification of crimes that are severe, yet not the most serious of crimes. Because a Class B felony is a felony, it carries tough penalties, such as a lengthy prison sentence and extreme fines. Here is an example of Texas and then Floridas felony sentencing guidelines. Texas Sentencing: Capital Felony:  Death or life without parole.First-Degree Felony: Five to 99 years  incarceration  and up to a $10,000 fine.Second-Degree Felony:  Two to 20 years incarceration and up to a $10,000 fine.Third-Degree Felony:  Two to 10 years  incarceration  and up to a $10,000 fine. Florida Maximum Sentencing: Life Felony: Up to life in prison  incarceration  and up to a $15,000 fine.First-Degree Felony: Up to 30 years  incarceration  and up to a $10,000 fine.Second-Degree Felony: Up to 15 years  incarceration  and up to a $10,000 fine.Third-Degree Felony: Up to five years  incarceration  and up to a $5,000 fine. What Is a Misdemeanor? Misdemeanors are crimes that do not rise to the severity of a felony. They are lesser crimes for which the maximum sentence is 12 months or less in jail. The distinction between misdemeanors and felonies lies within the seriousness of the crime. Aggravated assault (beating someone with a baseball bat, for example) is a felony, while simple battery (slapping someone in the face) is a misdemeanor. But some crimes that are usually treated as misdemeanors in the courts can rise to the level of a felony under certain circumstances. For example, in some states, possession of less than an ounce of marijuana is a misdemeanor, but possession of more than an ounce is considered possession with intent to distribute and is treated as a felony. Likewise, an arrest for driving under the influence is usually a misdemeanor, but if anyone was hurt or killed or if it is not the drivers first DUI offense, the charge can become a felony. What Is an Infraction? Infractions are crimes for which jail time is usually not a possible sentence. Sometimes known as petty crimes, infractions are often punishable by fines, which can be paid without even going to court. Most infractions are local laws or ordinances passed as a deterrence to dangerous or nuisance behavior, such as setting speed limits in school zones, no parking zones, traffic laws, or anti-noise ordinances. Infractions can also include operating a business without the proper license or improperly disposing of trash. Under some circumstances, an infraction can rise to the level of a more serious crime. Running a stop sign might be a minor infraction, but not stopping for the sign and causing damage or injury is a more serious offense. Capital Crimes Capital crimes are those which are punishable by death. They are, of course, felonies. The difference between other classes of felonies and capital felonies is the fact that those accused of capital crimes can pay the ultimate penalty, the loss of their life.