The Ideal Person

Nietzsche’s Ubermensch concept of the â€Å"ideal person† was able to achieve self-actualization, and has developed himself holistically. What Nietzsche meant by achieving self-actualization was to achieve one’s full potential through creativity, independence, spontaneity, and a grasp on the real world. I see an ideal person as someone who surrounds themselves with happiness and love even with no money or fame. Most people consider the ideal person beautiful and rich. But as many people may say, money doesn’t always bring happiness or love, it could lead to loneliness and emptiness, even with all of the material things.An ideal person, as lived their life without regrets. I do agree with an ideal person is someone who can achieve their full potential through everything they do. They put all their hard work and effort into what they need to accomplish and with the best of their ability. I believe this is the most important similarity with our ideal person a s well as Nietzsche’s. A difference between our theories would be that we may see an ideal person as someone who is less fortunate but doing the best of their potential to provide for themselves and their family.And we would see that as with the resources they have and can afford then they are achieving a self-actualization. Nietzsche may be that as not a real ideal person, because someone might not look up to that certain person because they are not so called living the glam life, and having everything around them. He may think that he is not achieving his full self-actualization because of that, when really is he by being happy in life and grasping everything around him that he can and not taking it for granted. Nietzsche believes that the ideal person is high, rare, and far between and mainly mentions them as a â€Å"he†.In my belief the ideal person can be of any gender, by achieving greatness, and many people are ideal and not as rare as he mentions. With the main differences in mind I think that his Ubermensch is not plausible. He see’s the ideal person as a higher power and rare and far between, like the so called superman that is seen in comic books, that was created after his theory. His person is like a fantasy that people wish they were instead of being normal people around us that achieve their potentials and that are plausible.

Cats Cradle by Kurt Vonnegut

Cats Cradle by Kurt Vonnegut Free Online Research Papers An event I chose from Cats Cradle by Kurt Vonnegut was from chapter six. The event I chose in the book was the day that the atomic bomb was going to hit Japan and Newt, the son of a scientist,writes a letter to John. There was a scence when Newt was sitting outside of his fathers work office on the carpet playing with his toy trucks. His father was one of the people who were involved in making the atomic bomb. While Newt was playing outside, his father came out with a string he got from a manuscript and tried to play with John. John’s father rarely even spoke to him or played any games so Newtwas surprised. â€Å"He had hardly ever even spoken to me(Vonnegut12). He made the string into a shape of the cats cradle and waved it in front of johns face. See?see?see? Cats cradle. See the cats cradle? See where the nice pussycat sleeps? Meow meow(Vonnegut12). Newt was not very interested in it and it seemed he was more interested in how his father looked like up close. His pores looks as big as the craters on the moon. His ears and nostrils were stuffed with hair. Cigar smoke made him smell like mouth of hell. So close up, my father was the ugliest thing I have ever seen.(Vonnegut12). Whe n his father started to sing, John started to cry and ran away from his father. I found this funny and it kind of persuades me to go on and read more. This scene I chose from the book develops humor and rejection as a theme. I chose humor as a theme because Newts reaction toward his father after he tried to play with Newt made me laugh. â€Å"I burst into tears. I jumped up and ran out of the house as fast as I could go(Vonnegut12). It seemed that he got frighten by his father’s looks. I did feel bad for the father because he was really hurt by John’s reaction. â€Å"My sister Angela has told me many times that I really hurt my father that day when I wouldn’t admire the cats cradle, when I wouldn’t stay there on the carpet with my father and listen to him sing(Vonnegut13).and that’s when rejection comes in. When Newt ran away crying from his father scared, the father was basically rejected by his son. It seemed like Newt didn’t want to play with him because he was frighten by how ugly his father looked . I also find this pretty weird because Newt realizes how his father looked when he saw him up close. I think this scenes purpose was to catch the readers’ attention and it worked. It interested me and I read on longer. How he thought of his father and especially his reaction towards it. I think it gives the readers a laugh. Rejection is also important in this scene because no one wants to be rejected by their children and Newts father felt rejected when Newt ran away crying from him. Overall, humor and rejection are what sets a theme in this scene. Newts reaction toward his father was funny, and Newt running away from his father gave off this rejected feeling. I picked this scene because I was getting bored and it caught my attention to read on. Research Papers on Cat’s Cradle by Kurt VonnegutBook Review on The Autobiography of Malcolm XPersonal Experience with Teen PregnancyWhere Wild and West MeetComparison: Letter from Birmingham and CritoHonest Iagos Truth through DeceptionEffects of Television Violence on ChildrenHip-Hop is Art19 Century Society: A Deeply Divided EraThe Spring and AutumnTrailblazing by Eric Anderson

What are the key features of Cognitive Behavioural Therapy Essay Example

What are the key features of Cognitive Behavioural Therapy Essay Example What are the key features of Cognitive Behavioural Therapy Paper What are the key features of Cognitive Behavioural Therapy Paper In the first century AD, the Stoic philosopher Epictetus observed that people are not disturbed by the events that happen, more so by the view that they take of them (Woolfe and Dryden, 1996). The view a person takes of an event depends on their chosen orientation, and their orientation is influenced by their beliefs about their self in relation to the world (Woolfe and Dryden, 1996). This is the theoretical origin of contemporary Cognitive Behavioural Therapy, one of the major orientations of psychotherapy deriving from cognitive and behavioural psychological models of human behaviour (Grazebrook and Garland, 2005). The earlier of the two approaches was behaviourism, created by JB Watson in 1919 when academic psychology was in its infancy. Watson believed psychology need only concern itself with overtly observable phenomena, not invisible thoughts and images (McLeod, 2003). One of the primary theories pioneered by behaviourists such as Skinner, Watson, Pavlov, Tolman and Thorndike was that all behaviour and beliefs must be learned, and controlled laboratory experiments proceeded to discover how they were learned (McLeod, 2003). Pavlovs (1927) Classical Conditioning model and Skinners (1938) Operant model of learning (Gross, 2005) were the first attempts made to turn behaviourism into therapy and provided the rationale for the Systematic Desensitisation Technique (McLeod, 2003) devised by Wolpe in 1958 (Gross, 2005). However, Tolman (1948) ran a series of experiments with laboratory rats and a maze, which led him to believe they had created a mental map of the maze introducing the study of internal mental events (or cognitions) to behaviourism (Gross, 2005). This new interest in cognition eventually led to the cognitive revolution and the limitations of the stimulus response analysis of human behaviour had in effect been reversed as the fixation of the introspectionists with inner, mental events or cognitions returned to govern psychology once again. This time however, allied to more sophisticated research methods than naive introspection (McLeod, 2003). During the 1960s and 1970s, two pioneering psychologists of psychoanalytic background, Ellis and Beck (respectively) became increasingly aware of the importance in the way the clients though about themselves. Ellis had evolved a more active style of therapy than the associated Cognitive therapy, which over time was renamed several times, but most recently known as Rational Emotive Behaviour Therapy (REBT). High levels of challenge and confrontation during therapy enabled the client to scrutinise their irrational beliefs or crooked thinking, which Ellis believed stemmed from seeing life in terms of musts or shoulds which he claimed were invariably exaggerated or overstated and the cause of most emotional problems (McLeod, 2003). Elliss (1962) ABC model of human disturbance has made a great impact on the progress and current popularity of cognitive-behaviour therapy (De Bernardi and Wirga, date not known). The A stands for the Actualising event. C stands for the emotional or behavioural consequence and between A and C comes B, the beliefs about the event. Events and the emotional consequences are determined by the belief about the event rather than the actual event (McLeod, 2003). Beck (1976) in his story of his conversion to cognitive therapy explained how after years of working in the psychoanalytic tradition, he was struck by the impact of the patients cognition on his feelings and behaviour. His theory postulates that incorrect habits of interpreting and processing date are learned during cognitive development. The basic concepts of cognitive therapy are fundamentals of contemporary CBT. The first of these concepts is that of schemas, cognitive structures of peoples fundamental beliefs and assumptions which can be adaptive of maladaptive (Nelson-Jones, 2006). Second are Modes, networks of cognition that interpret and adapt to ongoing situations (Beck and Weishaar, 2005). Another is that of cognitive vulnerability, humans cognitive frailty unique to each individual and based upon their schemas (Nelson-Jones, 2006). Dysfunctional beliefs embedded in to schemas contribute to another basic concept called cognitive distortion (Nelson-Jones, 2006). Becks Cognitive Distortion Model (1976) is the best known model of cognitive processing used by cognitive behavioural therapists. Perceptions of events become highly selective, egocentric and rigid when they perceive a situation as threatening causing impairment to the function of normal cognitive processing (McLeod, 2003). .Beck (1976) identified many different kinds of cognitive distortion including; arbitrary inference, selective abstraction, overgeneralisation, magnification, minimisation and personalisation (McLeod, 2003). Beck described self critical cognitions as automatic thoughts, one of the keys to successful therapy. Automatic thoughts reflect schema content, deeper beliefs and assumptions which are less accessible to awareness (Nelson-Jones, 2006). Acquisition of schemas, automatic thoughts and cognitive distortions and the associated vulnerability to psychological distress, is the result of many factors such as; evolutionary, biological developmental and environmental. Many of these are common across individuals, however, each person has their own unique variations (Nelson-Jones, 2006). The therapeutic goals of cognitive therapy are to re-energise the reality testing system (Nelson-Jones, 2006). Also, to teach the client adaptive meta-cognition, which is the ability to change oneself and environment in order achieve therapeutic change (McLeod, 2003). This concept is central to the work of Ellis and Beck and has been widely researched in developmental psychology. Another therapeutic goal in cognitive psychology is to enable the client to become their own therapist, by providing skills for problem solving for example. Ellis (1962) and Beck (1976) led the way for many other clinicians and writers within the cognitive behavioural paradigm to further develop this (historically, most recent) approach to counselling with yearly contributions of new ideas and techniques being added (Dryden and Golden, 1986: Dryden and Trower, 1988; Dobson, 1988, Freeman et al, 1989). The term Cognitive Behavioural Therapy (CBT) is now used to refer to behaviour therapy, cognitive therapy and to any therapy based upon the pragmatic amalgamation of the ideology of both cognitive and behavioural theories (Grazebrook and Garland, 2005). There are many facets to contemporary CBT as a result of the previously mentioned mass of regular contributions of new ideas and theories. There are however some key features comprehensively laid out by Grazebook and Garland (2005) as follows. CBT is based on scientific principles which research has proven effective for a wide variety of psychological disorders. A therapeutic alliance is formed between the client and counsellor to gain a shared view of problems in relation to the clients thoughts, feelings and behaviour, usually in relation to the here and now. This usually leads to the agreement of personalised and time limited therapy goals and strategies which the counsellor will continually monitor and evaluate with the client. The outcome of therapy is to focus on specific psychological and practical skills, through reflection and exploration of the meaning attributed to events and situations, and the re-evaluation of those meanings. The treatments are intrinsically empowering, aimed at enabling the client to tackle their problems by employing their own resources. Acquiring and using such skills is seen as the main target, the active component being promotion of change, in particular using homework to put what has been learned into practice between sessions. The client will hopefully accredit the improvement in their problems to their own efforts, with their alliance with the counsellor (Grazebook and Garland, 2005). One of the main differences between CBT and person centred therapy (PCT) is the therapeutic relationship between counsellor and client, which in cognitive behavioural therapy is characterised more as a psycho-educational rather than a medical one (McLeod, 2003). Less attention is paid to the quality of the relationship than to the technical aspects of the therapy although it is not believed to be unimportant. In CBT its is taken for granted that the relationship is necessary, Beck et al (1979) did stress the importance of warmth, accurate empathy and genuineness, but it is not believed to be sufficient to provide therapeutic change (Woolfe and Dryden, 1996) as professed by Rogers (1957) in his proposal of the six necessary and sufficient conditions for therapeutic change. In CBT there is a Therapist Client Rating Scale (Bennun et al, 1986) where the client can rate the therapist on three factors, positive regard/interest, activity/guidance, and competency/interest. The positive regard is one of Carl Rogers conditions, however, Rogers believed that the clients self-concept was affected by a lack of unconditional acceptance in life. The crucial aspect of UPR in person centred therapy is that the client more explore and express freely, without feeling they must do anything in particular to meet any specific standards of behaviour to earn positive regard from the therapist (Mulhauser, 2007), however, CBT is less concerned with insight and relinquishes the endless search for past hurts and teaches the client how to prevent negative thoughts from creeping into their minds (Langerth, 2007) through set tasks, agendas, and homework assignments (Nelson-Jones, 2006), Another difference between the two approaches is the lesser appreciation of the impact that the counsellors self has on therapy, and cognitive behavioural therapists are not expected to undergo personal therapy, even though the approach allows confrontation and challenging of the client (McLeod. 2006). The basic tenet of the CBT approach is to change the clients thinking which results in a change of behaviour and feelings, when this is directed by the therapist rather than self-directed (as in PCT) there are recurring themes in CBT of management, control and monitoring, particularly from the behavioural origins emphasising operant and classic conditioning (McLeod. 2006). An important task for early behaviourists was to discover how behaviour is learned. McLeod (2005) suggests that this might be due to the coinciding growth of the American advertising industry and the consequent need to control and manipulate consumer behaviour. Interestingly, Watson himself left his academic life to become an advertising executive (McLeod, 2003). In contrast, person centred therapy notes from the outset that the client is their own best authority the focus of PCT is always on the clients own feelings and thoughts, as opposed to judgement by the counsellor through diagnosis or categorisation (Mulhauser, 2007) such as Persons (1993) conceptualisation involves the counsellor devising a mini-theory of the clients problems (McLeod,2003). PCT typically does not give advice or interpretations as Rogers believed that people are trustworthy with a great potential for self awareness and self-directed growth (Cooper, 2007). Ellis (1973) actually claimed that there were virtually no legitimate reasons for a client to be upset, emotionally disturbed or hysterical, regardless of any psychological or verbal stimuli impinged on them. The implications for the therapeutic relationship when the counsellor believes the client is irrational might be considered concerning, by person centred counsellors or theorists who encourage clients to encounter themselves and become more intimate with their own thoughts, feelings and meanings (Mulhauser, 2007). Person centred counsellors aim to help the client develop a framework for understanding life, rather than aiming to fix people like Ellis implies (McLeod, 2006). The efficacy of CBT is a further contrasting aspect, as the approach prides itself on how its effectiveness is amply confirmed in research literature (McLeod, 2006). The philosophy of the Scientist-Practitioner model (Barlow et al, 1984) stresses therapists should integrate ideas of science with their practice, which through a wide array of techniques will provide counsellors with a rewarding sense of competence and potency (McLeod, 2003). CBT maintains a healthy respect for the value of research as means of improving practice, enabling practitioners to be critical and questioning, learning constructively from their colleagues (Woolfe and Dryden, 1996). Person centred therapy however has a developed a reputation for being research aversive and counsellors steer from using evaluation tools on their clients or categorising them by predefined diagnostic measures. The NICE guidelines for mental health and behavioural conditions also indicate little evidence of controlled research on person centred therapy (Cooper, 2007). Cognitive behavioural therapy is brief and time limited, structured and directive in form, whereas person centred therapy is long term, non-directive and the client is the expert. CBT is problem/solution orientation and based on an educational model where homework is the central feature. PCT could be considered simply problem focused, based on feelings and emotions rather than thoughts and behaviour. A sound therapeutic method is necessary but not entirely sufficient in CBT, in contrast to Rogers claim of the relationship and unconditional positive regard being sufficient to provide therapeutic change. The Socratic method of questioning is a key feature of both CBT and PCT, using guided questioning to promote a change in self perception in order to achieve what is after all the main aim of both approaches to make the clients life happier and more satisfying.

Skills and values for a social worker to become a competent and Essay

Skills and values for a social worker to become a competent and reflective practitioner - Essay Example Social work is carried out by professionals with a strong penchant to assist people the improving their daily lives by solving issues like personal and family problems. They, also assist individuals to deal with relationships, disability, life-threatening disease, inadequate housing, substance abuse, domestic conflicts or unemployment. The responsibility of the social worker thus includes research, involvement in planning or the development of policies to advocate better services to the client. This requires a social worker to possess adequate knowledge, skill,s and values to deal with specific situations. Generally, social workers with state mandated license are called licensed clinical social workers. Social workers are required to have the relevant theory-based knowledge to improve their competence while working with clients. In various instances, the lack of professional knowledge has lead to incompetence and even to the loss of lives. Social work practitioners should be aware of the six factors that show the theory is important for practice. The six factors are models, perspectives or approaches, prescriptions, explanation, accountability and justification

Organized Criminality and Terrorism in France Essay

Organized Criminality and Terrorism in France - Essay Example A â€Å"triangular trade† is progressively developing. It includes contraband of weapons, drugs and other goods. New al-Qaeda units such as Groupe Salafiste pour la Prà ©dication, Moroccan Islamic Combatant Group were formed and they use primarily created European channels to implement triangular trade. This activity is highly developed in France and Spain. At first, their activity was reduced to exchanges and then turned into a direct sale. It was revealed that the money received from drug sale was used to finance the terrorist attacks happened in Spain on May 16, 2003, and March 11, 2004, and in America in September 2001 (Rothe, 2006). Terrorists are also actively involved in contraband of precious stones and metals. In Germany, a travel agency was exposed after it used its activity to contraband gold and silver. The police are concerned with the fact that the channels established by terrorists will be used for contraband of heavy weapons and weapons of mass destruction, especially after the case, when Russian heavy weapon was planned to be solved to al-Qaeda through a man who worked for FBI (Berdal, 2002).

Marketing Assignment Example | Topics and Well Written Essays - 1750 words

Marketing - Assignment Example Brands aimed at the high tier market moved on to defensive mechanisms like slashing prices, holding discreet sales or moving into completely new product lines even as they battled massive debts and decreasing popularity. While fashion brands like Ralph Lauren, Donna Karan, Calvin Klein, Dolce & Gabbana and Armani were the pioneers in introducing secondary mid-priced brands for a secondary target market, others brands soon followed suit. However the diversification strategy was a double edged sword, with the perception of people being either that the brands were diluting their essence and the ‘luxury status’ that they stood for or that there are simply too many, too outrageously priced luxury brands in a market where they shouldn’t be. Cheap chic and e-shopping have become the reigning trends in the industry and as the local customer becomes more price savvy and inclined towards individual fashion choices, luxury brands have become something of a frivolous fantasy for the masses. But humans naturally gravitate towards things which sparkle and which may provide them with a kind of prestige and glamour; they just don’t want it to be a diluted version of old luxury or completely out of there budget. We are launching a new clothing label for the people who want the good things in life, want them to be available with convenience yet delivering a unique and customized experience with the purchase. BlackSilk © clothing label will carry items like cocktail dresses, semi-casual evening wear, formal wear for the work environment. The core strength of the brand will be good looking, good quality products with the option of customization and ease of availability through a completely integrated online store. The cost structure will be flexible, with a certain sum set for the template clothing and extra cost for any other additions the customer might want to make. The emphasis will be to merge the look, style and grace of the ‘roaring twenti es’ with the wearablity and sensible use as required by the fast paced modern life of the 21st century. The Core Value for customers will be the affordable luxury while the Actual Products will be BlackSilk © clothes, which will have a high quality and a focus on the aesthetics along with the option of customization such as our very crucial offering of Tres grande option for customers who are sizes 14 and above. This is keeping in line with the recent trends in the American health and lifestyle which show a shift towards higher weight and body mass in the general population. We would want to offer the same style and convenience to a size 2 or size 16 customer and make them feel comfortable with the choices we have on offer. The Augmented product offering would include getting customer feedback and giving them the option of changing their customization options within 30 days of purchase (exclusive of delivery time) or having the same kind of options replicated on a different template dress for a discounted price. The market segmentation for the clothing line will be done on the basis of demographics and psychographics with a niche marketing strategy initially which would be converted to a differentiated strategy once we have reached a core group of customers and the level of recourses are feasible for that. Primary Target market: Age: 21-45 Income: Varying;

Research Method for Computing & Technology Essay Example for Free

Research Method for Computing Technology Essay 2.0 Introduction Nowadays, people prefer to look information online instead of looking at catalogue or books. For example, woman would prefer to look for sales event online instead of looking at the catalogue that delivers to the house. Not all of the household will get the mails for promotion of the month because some postman will throw the mails away as these cases had already happened according to The Star news on Sunday, 21st of July 2013. This website is proposed for user to shop and enjoy shopping easily. The main purpose of this website is to provide the information of the malls in Malaysia. The information includes sales event, performance organize by third party or particular mall, the mall map etc. There are few similar websites like www.midvalley.com.my , www.onestopmalaysia.com and www.offerstation.com. These websites only show either their own particular mall information only or sales promotion only. This website is a combine and improve version of these existing websites as there are many improvements are needed for it. Besides, it will include social function like allowing user to post comment or sharing status by using Facebook account at the sales event area so that others can read and up to date anytime instead of go to the location personally to check out the event as not people now spend most of the time working and rest at home after that. Other than that, user can check out the mall map as well so they could able to know whether the store they looking for exist in the mall. The details of the store include the location of the store in the mall, store’s telephone number and brief explanation of the store. The picture of the store entrance and the shop sign will be provided too. In conclusion, this website will act as a shopping and event guide that allow shoppers to shop smart and save on time. 3.0 Project Background I got this idea to create the website while I am looking for promotion online. There are many similar websites but the information are not complete. One of the example is user cannot post comment for the particular event which I always wanted to know what is going on the event or how is the  atmosphere there. I always hope that there is a photo sharing function under the event post. This proposed system is created for user to shop easily and hunt for sales event easily. Many people do not know when the sales will be but once they browse this website, they could easily get the information they want. As well as they have some inquiry about products or others, they may just give them a call by searching the phone number from the website. This proposed website basically act as a shopping guide for user by showing all the related information. There are some difficulties while deciding the structure of the proposed website. My idea was providing information but I was told that my course is Web Media Technology. Hence, I should include multimedia or social network. Then, I have change my idea from only information to posting up event poster, flash banner etc. User can as well as connect with Facebook and post comment at certain area. 4.0 Problem Statement The common problems that faced by shoppers are where is the location, what is the operating hours, how is the atmosphere there, what promotion is going on etc. They will spend some time to search for the information and reconsider whether it is worth to go. 4.1 Problem Description This proposed website will include information that is needed by shoppers. For instance, shopper might take some time to walk around the mall when they are not familiar with it. With this website, it could become a guide for them so they do not need to waste time walking around the mall and might end up with nothing. Besides, the information like telephone number is useful too. Shoppers do not need to worry when they face any problems about the stuffs they bought. They can just call to the store for inquiry just by only browsing this website. 5.0 Project Aim To provide users every useful information in malls. 6.0 Objective To allow users to look for the information in each mall within Malaysia. To help users to save time on shopping and shop smartly. To give more information on the events which will hold in the mall. To share the tips about the event which is going on. To provide the floor plan to user and assist them to shop. 7.0 Research Question 1. How social networks are useful for website? 2. What kind of information will be show in website? 3. What are the guidelines to help shoppers to shop easily? 4. Can the store’s telephone number be found on other websites? 5. Which methodology is suitable for this proposed project? 6. How long will it takes to develop this website? 7. Which software tools are needed to develop this website? 8. What are the functions of the software? 8.0 Project Development Plan 8.1 Domain Design The major information of my project is about shopping malls in Malaysia while the minor area is allowing social network user to post comment for the event, which will be showed if there is. My targeted domains for this project are local residents, travellers and shopaholics. One of the similar website is One Stop Malaysia. This website contains most of the information of Malaysia which are like foods, education, travel guide etc. For instance, their travel guide blog post allows visitor to post comment. The comment area is embedded with Blogspot while for my project, I will allow Facebook user to connect for posting comment so that they do not need to create account or fill in their particular details just to post a comment. To sum up this, my project contains most of the shopping information such  as malls location, sales event, performance event and so on. Visitors can post comment for the sales event. Therefore, the others can take the comment as reference. Comment like â€Å"left only big sizes† might help those who are petites, so they do not need to waste time and petrol to head over the sales event location after their working hours. This feature is specially made for visitor to share their experience or status about their shopping trip. Visitors can also share the useful tips at the comment area. Other than that, visitors also can have other information from the website such as the malls information. For example, visitor can look for the particular store location from the website. It will show the exact floor and the store telephone number as these information cannot be easily search. 8.2 Technical Design Now days, there are a lot of software development methodology such as SDLC (system development life cycle), Rapid Application Development (RAD), Agile Methodology and others. I will choose Prototyping Methodology for this project as Prototyping has more benefits for a web-based system as it is more suitable for system develop by website. Prototyping methodology is usually used for system that tends to be modified during the development of the system. By using this type of methodology, the development of it will definitely get a higher user satisfaction results because the errors are fixed when it is found during the development process. This action can actually lower down the percentage risk of failure. This methodology required to collect feedbacks from user. This could exposes developers to potential future system enhancements because they know and gained the problems feedbacks as well as bad comment. Next, the tools that I will be using for development of this project are Adobe Dreamweaver, Adobe Flash and Adobe Photoshop. All this software functions are taught by my lecturers. Therefore, I am familiar with the functions and feature from the software. I will be coding and designing the layout of the project by using Adobe Dreamweaver. It is a website development tools which has most of the features. While Adobe Photoshop is an editing software for photos and pictures. I will be using it for Posters  editing. Last but not least, Adobe Flash is for creating the banners for advertisement or greetings. I will be using it to make my project more interesting. 9.0 Data Collection Plan 9.1 Primary Data Collection Focus group would be good for carrying out the primary data collection for user requirement of the website. This technique requires a group of people that met the requirement and fulfill the criteria which is related to shopping in order to carry out a good research. These participants are required to spend some time for a short survey. This is to find out what real consumers think and what they feel according to the questions asked. After that, participants will gather around the table and start discussing some topics and provide a range or views. Participants should express their own emotions and feelings honestly and openly as the answers are all private and kept confidential. Next, the questionnaire is also an ideal technique to perform quantitative and qualitative research. This is an inexpensive way as it does not cost too much and it saves a lot of time. The questionnaires can be distribute at shopping malls and collect from shoppers after they are done for it. By showing the appreciation, a small gift like discount vouchers could be given to the shoppers and it is also a way to attract shoppers to do the questionnaire. Focus Group Discussion 1. What function do you need in malls guide and promotion website? Explain why do you need that? 2. If this website is build, how often will you browse it? 3. What kind of information do you wish to see in this website? 4. Which is your ideal similar website now? Explain why? 9.2 Secondary Data Collection There are few sources for secondary data like books, journals, website, newspaper etc. People now do more reading on internet as most of the  information can search through there. Researcher can actually read or reference the work in website to get some inspiration there. Example websites are offerstation.com, midvalley.com.my and etc. 10.0 Personal Reflection Limitations and challenges are the problems that researcher will meet during the development. Researcher has not much knowledge on building a functional website. Thus, this will be affecting process. Researcher has to look and understand the coding from websites or other projects that are done by expertise, as the information could be helpful. Studying the code and understanding them has become a challenge for me in order to complete the proposed system because I have not done any website which is linked to social networks like Facebook and Twitter. This feature requires special coding to embed them to the website. I will have to reference the other websites that has similar function. Lastly, different browsers like Firefox, Safari, Google Chrome, Opera and others have their own technical issues and structures when browsing websites. This will take some time to test the proposed website in each browser and check the problems occur. As mentioned, there are many different browsers but Google Chrome is the most common browser in market. Thus, I have choose Google Chrome for the ideal choice to build this proposed website. 11.0 Conclusion In conclusion, this proposed website is proposed to help users on shopping. There are few similar website but they have not much information. I have jotted down all the useful information which gather from other websites and will apply them to this proposed system as an enhancement. 12.0 References 1. BEH, Y. H. 2013. Thousands of undelivered mail dumped in leafy Ukay Heights ravine. [online] 21st of July. Available at: http://www.thestar.com.my/News/Nation/2013/07/21/Postmans-service-goes-downhi